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Google proposes to rank websites on facts
Websites may soon see their Google rankings affected if they fail to meet the criteria set out in a new trustworthiness ranking, Knowledge Based Trust (KBT). KBT is a proposed new addition to the tools...
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5 common digital marketing myths dismissed
With Google continually tweaking its search algorithm, it’s up to digital marketers to address the most effective ways of ensuring campaigns still achieve results. Of course, this fine tuning means...
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Content and the Customer: the journey
Content is vital in online marketing. Since the early days of SEO, we’ve been populating sites with great articles and landing pages. Then along came content marketing, which is now the backbone of...
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Facebook tells marketers what audience is talking about
Facebook has announced topic data, a new set of information for marketers to help them understand what their audience is talking about. Matt Southern, journalist for Search Engine Journal, said: “As...
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Five tips: how to write clear web copy
A lot of web copy is unclear and needlessly complicated. Many companies seem to think that if they use sophisticated language in their web copy and throw jargon around, it will make them seem...
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Google joins theEword to demystify digital marketing
On Thursday, fresh off a flight from the European Search Awards in Berlin, we joined forces with Google for our Discovering and Demystifying Digital event. While we didn’t arrive gong in hand, the...
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CRO: top five things to test on your website
Any good CRO (converstion rate optimisation) campaign starts with a detailed research stage to find out what could be improved on your site. As it isn’t always possible to go into this much depth, we...
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Why it’s time to stop obsessing over search engine rankings
Tap, tap, tap. Can you hear it? Tap, tap, tap, tap. It’s the sound of someone performing a daily vanity search, to see whereabouts their business appears in the Google rankings for that keyword they...
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What retailers need to know about conversion rate optimisation
Retail therapy is described in Google Definitions as: “The act of shopping in order to make one feel more cheerful.” To help realise this, it’s down to shops to provide a stress-free online shopping...
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What’s the best social channel for your retail brand?
64.1 million people live in the UK and 34 million of them use social media. That’s 53% of our population. As a retail brand, you’re probably well-versed on the all-importance of a strong social media...
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My First Week at theEword, by Henry Gaskell
theEword’s newest apprentice talks about his first week and shares his thoughts on how it went. Written by Henry Gaskell I won’t forget the feeling I got at the start of the week; the anticipation...
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6 time-saving tips for marketers
“My goodness how the time has flewn. How did it get so late so soon?”– Dr. Seuss Where did this morning go? How am I halfway through the week already? When did it get to Friday? Time. Rather...
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Digital Marketing: Making the Customer Journey Easier
No matter what your products or services are, tapping into the way your customers think is central to any marketing campaign. Attracting their attention, encouraging their efforts to make a purchase,...
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How Using Images Can Increase User Engagement by 418%
Leuven Town Hall, a landmark that’s well worth a visit Using images in Facebook posts can increase the number of likes received by 732% and increase engagement by 418%, while using them in tweets can...
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How You Can Take Customers There with PPC
How You Can Take Customers There with PPC You’re really proud of your company – you sell lovingly-planned holidays to the most beautiful, undiscovered areas of the world, your website is perhaps the...
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My first month as a relationship manager at theEword
What makes a good relationship? Trust? Communication? Mutual respect? Bringing your other half the papers and brew in bed on a Sunday morning…? Well, at theEword it’s my job to try and build – and of...
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How to Get Local Search Friendly
Half an hour on the internet is enough to explode most people’s sense of geography – with just a couple of clicks you can catch up with your cousin in Australia, buy exotic chillies from Mexico, or see...
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A busy marketer’s guide to skills development
Personal development. It’s often the first thing dangled in front of you as a marketer when starting a new role. Whether you’re about to start a new marketing role or you’ve been in your current job...
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The impact of mobile on digital marketing in 2015
Back in 2014, businesses began to realise that a mobile website was necessary to help improve usability for their growing number of mobile visitors. The hardy few who acted on this early soon began to...
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4 examples of great travel writing
Really good travel writing inspires us to get up, go out and see the world. It can be just as persuasive as an awe-inspiring photograph or an enthusiastic word-of-mouth endorsement from a close friend....
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